Projet

USFWS-GA1023

PROJET

Nom du projet/programme

Leveraging Entertainment-education and Social Marketing to Protect Cross River Gorillas (My Gorilla-My Community Phase II).

Objectif général

To reduce hunting pressure on the critically endangered Cross River gorilla through a social marketing campaign to positively influence the knowledge, attitudes and practices of communities surrounding both current and potential habitat in Cameroon and Nigeria.

Financement

85 886 €

Bailleurs

USFWS (United States Fish and Wildlife Service)

Leaders

PCI (PCI-Media Impact)